#13 - Neil Patel's Email Strategy - REVEALED!
This email from Neil proves why he is a content marketing pro.
I received this email from Neil Patel a few months ago.
It proved why he is a content marketing pro.
Simple. He sticks to the basic model of devising content.
AIDA
A - Attention
I - Interest
D - Desire
A - Action
Ok. This mail is 100% clickable. Thanks to the killer subject line.
Now, let’s dissect the copy.
#1 - ATTENTION
Starts off with a BANG. Neil confesses he’s been doing something different.
What exactly, Neil?
#2 - INTEREST
Creating tons of courses because his recording studio has been closed for a while.
Well, that piqued my interest.
#3 - DESIRE
Who wouldn’t want to grow their Facebook followers from 0 to 200,000?
I certainly do. And so do you.
#4 - ACTION
A single, proper call-to-action with the hypnotic word FREE after all the powerful convincing.
You just sold it, Neil.
#5 - SECRET ELEMENT
This ‘Secret Element’ is not a part of the AIDA model. However, it’s the core marketing element of the 21st century - Permission Marketing (a popular term coined by marketing legend, Seth Godin).
When thousands of brands constantly force their offers and latest arrivals on us, Neil politely asks you to check only if you have free time. And comfortably wins.
Permission marketing is all about respect, empathy, and choice.